S.O.A.R. Roundtable — The Source Of All Results

Face the storm. Join a herd.

Build your business alongside other senior entrepreneurs who help you see what you can't see alone —
and help keep you moving when the going needs something more than you feel you have.

There's another way through.

You didn't start a business to spend your life sitting there wondering whether you're going to make it.

But here you are. Working harder than you ever worked for someone else.

Solving one problem only to have another take its place. And quietly wondering how much longer you can keep this up.

So you double down. Make more calls. Buy another online course. Come up with another "good" idea for marketing yourself. You change your approach because the last one didn't seem to work.

And there you sit again asking yourself: "How can I get this thing to work?"

You tell yourself you just need to get through this month. But how many months have you been telling yourself that? How much longer can you afford to keep starting over?

I know that conversation. I had it with myself in the early years of building my businesses.

What changed for me was getting into a "herd" - entrepreneurs struggling like me who challenged my thinking and helped me see possibilities I couldn't see on my own. With their help, I grew my company's revenue 1,300% that year. Who's beside you challenging the limiting assumptions you don't consciously know you have?

Because the storm you can see isn't the one holding you back.

THE STORM YOU CAN'T SEE

How is the way you currently think and act keeping you stuck where you are?

You think you know what customers will pay—and you "know" it's less than you're worth. But can you say what makes you the better choice? Are you convinced you're the one they need to work with? What have you already decided about what you're capable of—and what's possible for your business?

Those beliefs came from somewhere. Your experiences. People you trusted. The company you worked for. The people you grew up with and your family. Somewhere along the way, you stopped questioning them and started treating them as "the truth."

They shape the actions you're taking—and keep possibilities out of sight before you ever have a chance to consider them.

It's hard to see those assumptions when you're looking at your business—and yourself—through their lens. That's where the herd makes a huge difference. Someone beside you asks you a question you wouldn't ever think to ask yourself.

Until you can see how those beliefs and opinions shape your thinking and drive your actions, you'll keep changing your strategy and ending up in the same place.

WHAT THEY COULDN'T SEE

I didn't know I was the bottleneck.

— Founder, 7-figure services firm

I kept hiring the wrong people and blaming them.

— CEO, regional construction company

I thought I needed a better strategy. I created a better story.

— Principal, wealth management firm

13%

Only 13% of companies successfully execute their strategy every year.

You didn't start your business to keep falling short of what you set out to accomplish.

The 'HERD' brings together entrepreneurs seriously determined to turn their intentions into results - and willing to have their thinking challenged to get there.

That's the herd you're being invited to consider joining.

THE HERD

A place in the herd.A stake in each other's success.

Bring the challenge you haven't been able to get past. Bring your experience that could help someone else get past theirs.

Entrepreneurs.

One herd. Every voice matters.

Months of turning insight into action.

Seeing something new is just the beginning.

Conversation to see if this is the right herd for you.

Let's spend 30 minutes talking about your business.

WHAT BECAME POSSIBLE

What Members Say

A new perspective. An INC. 5000 company.

I thought all I had was a sales problem. What I discovered was how flawed my thinking and perspective of my business was. My company achieved #2245 on the INC. 5000.

CHARLES WHITE

Founder & CEO

60% revenue growth. Five months.

Working with Dan Prosser to execute a strategic plan brought my small team together to generate a 60% revenue increase in just five months.

BYRON HEBERT

President, Regional Services Firm

From unsellable to retired.

It started with my commitment to a very different strategy. Working with Dan Prosser, I turned my struggling business into a company I could finally sell — and began the retirement I'd planned.

DENNIS WERNEKE

Managing Principal

"This is the room I wish I'd found ten years ago."

— Manufacturing CEO

"Dan has a gift for finding what you can't see in yourself."

— Financial Advisor, 20-year practice

"I've tried other groups. Nothing compares."

— Agency Owner

"Worth every penny and every hour."

— B2B Services Founder

This is for you if

You're a founder or CEO who's hit a ceiling you can't explain. You're tired of facing hard decisions alone. You want peers who've been in the storm — not just coaches who've read about it. You're ready to look at what you can't see.

This isn't for you if

You're looking for tactics, templates, or a quick fix. You're not willing to be honest about what's not working. You want a cheerleading section, not a mirror. You're not ready to be challenged.

20 seats. By application only.

A new herd is coming. Only 20 places. Each entrepreneur personally invited.

Cohort BeginsNovember 2026

Application DeadlineOctober 31, 2026

Ready to face the storm?

Apply Now

Applications are reviewed personally by Dan Prosser.

Dan Prosser is the founder of S.O.A.R. and author of THIRTEENERS. For 25 years, he has helped entrepreneurs see what's been holding them back, challenge assumptions they've mistaken for facts, and turn possibilities into results. He helps them face the storm — and find their way through it together.